Technology Roadmap for B2B eCommerce Report

As B2B professionals know, B2B eCommerce sites must meet far more complex requirements than typically found on retail sites to satisfy the purchasing requirements of no-nonsense business buyers who may need specialized help to configure and approve complex orders. At the same time, the B2B sellers must address these buyers’ needs while also driving their own growth and profitability.

Sellers need to put together a technology roadmap that balances all of this—and also addresses new challenges and opportunities posed by market disruptions like this year’s pandemic.

This report covers how B2B companies deploy the right mix of integrated technology applications to meet the purchasing needs of their customers. These applications range PIM to CMS to CRM and the eCommerce engines that drive it all. We also show how such technology systems have played a critical role in helping companies weather the market disruption of the COVID-19 pandemic.


  • Survey data on what B2B buyers expect of eCommerce sites and a look at digital operations platforms.
  • How Midland Scientific Inc., a supplier to industrial and commercial science labs, built out a new eCommerce platform to serve the complicated needs of its customers.
  • How Dawn Foods Products developed a digital platform that is helping to bring more customers into eCommerce and providing digital tools that help them do their jobs better.
  • Case studies on Graybar Electric Co., Elite Sportswear, Bosch Power Tools, Lindemann Chimney Co. and Southern Glazer’s Wine & Spirits.


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