Utilize Technology Strategies to Manage Challenges and Connect with B2B Buyers

Amid growing competition and the market disruptions caused by COVID-19—and increasing demands for customer-focused commerce— manufacturers and distributors are pressed to up their game in how they accommodate how their customers want to buy.

And with market disruption running up their supply chains, companies also face the challenge of improving how they steer their procurement efforts for both direct and indirect goods, ensuring they have the direct materials they need to sell products their customers want and to have the indirect equipment and materials they need to operate their facilities.

What you will learn:

  • How to manage challenges and connect with buyers and their changing behaviors
  • Benefits of e-procurement and spend management software adoption
  • B2B buyer trends
  • Market drivers and digital leaders
  • What's dominating the channels B2B buyers are using most frequently

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