eCommerce 101: B2B Best Practices eBook

eCommerce is perhaps the business success story of the last two decades, with Amazon poised as the principal beneficiary. Founded in the late 90s, Amazon is the second-biggest retail business in the U.S. and the second-biggest business overall by revenue. Among retailers, only Walmart is more valuable, and much of its recent growth is also due to an expanding digital sales footprint.

But, as impressive as the consumer eCommerce boom has been, B2B eCommerce spending massively exceeds online retail spending. In 2019, the global B2B eCommerce market was worth $12.2 trillion—six times the size of the B2C market. 

In recent years, B2B eCommerce adoption has accelerated, driven by the advantages to both buyers and sellers. By 2017, 94 percent of B2B executives in North America recognized the importance of B2B eCommerce. Today, eCommerce plays a crucial role in the growth and success of B2B suppliers, wholesalers, distributors, and manufacturers. In this eBook, we explore what you need to know about B2B eCommerce to grow revenue and win business from a new generation of buyers and procurement professionals.

Table of Contents:

  • Introduction
    • What is eCommerce?
    • What is B2B eCommerce?
  • Trends
    • Headless eCommerce Applications
    • B2B eCommerce
    • eProcurement Integration / B2B Automation
  • The Importance of B2B Commerce
    • eCommerce in Post-COVID World
    • Benefits for Buyers & Sellers
  • Getting Started with B2B eCommerce
    • Self-Hosted eCommerce Applications
    • Cloud SaaS eCommerce Platforms
    • Headless Cloud eCommerce Platforms
  • B2B eCommerce and Technology Integration
  • Measuring Success
  • Partnering with an eCommerce Accelerator

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